Marketing Lead – Fuel Our SaaS B2B Growth

Hi There! 👋🏼

At Loyal Guru, we're seeking a driven and experienced Marketing Lead to define and execute our marketing strategy, fueling our expansion in the SaaS B2B landscape. This role blends strategic planning with hands-on execution, with a strong focus on storytelling, stakeholder collaboration, and campaign success. Reporting directly to senior leadership, you'll oversee all marketing initiatives, manage a designer and a Growth Marketing Specialist, and play a key role in positioning our company as a leader in customer engagement, data platforms, and personalization.

What We Expect from You

• Strategy Development:
  Define and implement marketing strategies that align with the company’s objectives, enhancing brand visibility and driving lead generation.
• Inbound Marketing & Lead Generation:
  Develop and execute inbound marketing campaigns that attract and convert qualified leads.
• Campaign Leadership:
  Design and coordinate industry-specific promotional campaigns across digital channels, PR, and media, with a special focus on the food retail sector.
• Team Management:
  Lead and mentor a small but impactful team—including a designer and a Growth Marketing Specialist—to ensure seamless collaboration and outstanding execution.
• Cross-Functional Collaboration:
  Work closely with sales, tech, and customer success teams to unify messaging, improve sales pitches, and deliver a cohesive customer journey.
• Content Creation & Communication:
  Develop engaging content for product launches, case studies, recruitment campaigns, and internal communications. Craft compelling stories that resonate with both technical and non-technical audiences.
• Market Research & Competitive Analysis:
  Analyze market trends, understand customer needs, and assess competitor positioning to inform and refine our marketing efforts.
• Customer-Centric Focus:
  Champion customer development, optimize experiences, and drive 1:1 personalization strategies, leveraging customer data platforms and journey optimization.
• Team Building:
  In the future, build and lead a high-performing marketing team to support organizational growth.

Skills and Experience

• Proven Experience:
  Demonstrated success in B2B marketing, ideally within SaaS or technology product-based companies.
• Product Marketing Background:
  Experience marketing technology or data-driven products, with a strong grasp of customer engagement and personalization tools.
• Team Leadership:
  Proven ability to lead and mentor team members, fostering collaboration and growth.
• Technical Proficiency:
  Intermediate knowledge of CMS tools, marketing automation (e.g., Mailchimp, HubSpot, Zoho MarketingHub), and CRM systems (e.g., HubSpot, ZohoCRM). Basic design/editing skills (e.g., Canva, Photoshop) are a plus.
• Analytical and Operational Mindset:
  Expertise in planning, organizing, and executing efficient marketing strategies, with strong analytical skills to measure and improve campaign performance.
• Collaborative Leadership:
  A track record of nurturing relationships with key stakeholders across sales, tech, and marketing teams, ensuring aligned efforts.
• Digital Marketing Tools:
  Familiarity with tools like Google Analytics, Appsflyer, Adjust, Firebase, and ad platforms (social ads, Google UAC, Apple Search Ads) is an advantage.
• Excellent Communication:
  A talented storyteller with polished written and verbal communication skills, capable of creating impactful content for various audiences.
• English Proficiency:
  Strong ability to communicate effectively in English.

What You'll Do

• Define and Execute Marketing Strategies:
  Align marketing initiatives with the company’s vision and growth objectives.
• Manage Your Team:
  Oversee the designer and Growth Marketing Specialist, ensuring high-quality, collaborative campaign execution.
• Conduct Market Research:
  Stay ahead of industry trends and competitor activity through thorough market and competitive analysis.
• Drive Inbound Campaigns:
  Create and implement inbound marketing campaigns that generate and convert qualified leads.
• Oversee Media & Industry Relations:
  Take charge of the company’s advertising, public relations, and communications efforts.
• Coordinate Promotional Efforts:
  Lead digital and promotional campaigns, with a focus on engaging the food retail sector.
• Ensure Brand Cohesion:
  Work with all customer-facing departments to deliver a consistent and impactful brand experience.
• Measure and Optimize:
  Track the impact of marketing activities, continuously refining strategies based on data and insights.
• Optimize the Customer Journey:
  Oversee the development of a unified customer journey, leveraging data platforms and personalization tools to maximize engagement.

What Benefits Do We Offer?

We Care About You:

• 50% discount on private health insurance 🏥
• Access to wellbeing benefits with Wellhub 🌱
• Your well-being matters: access to psychological support, coaching, and wellness programs whenever you need them.
• Discounts on gyms and fitness activities 🏋️‍♀️🤸
• Save more with Cobee 💸

Flexibility for Your Daily Life:

• Flexible schedules ⏰
• Reduced working hours on Fridays and in August 🕑
• Hybrid or full remote work options 🏠

Time for Yourself:

• Your birthday off—because you deserve to celebrate!
• 25 days of paid vacation 🏖

Professional Growth:

• Training budget 📚📖

• Enjoy a variety of team-building activities such as yoga, padel, special summer and Christmas events, and much more 🥳